Once their CSR / sustainability report is published, far too many companies simply post it on their website and head off for their summer holidays without any further distribution effort. They spend 98% of their time and budget on producing a report and 2% on directing it to the right people. They then complain that investors don’t read it.
Sustainability reports should be pro-actively distributed through four channels
The company’s website
Of course!
CSR / sustainability reporting channels
Post the report to CorporateRegister.com and other CSR report databases
SRI-CONNECT
Sustainability reports can/should be posted for free within SRI-CONNECT’s Market Buzz tagging the company as both subject and author. The company’s sector should also be tagged to ensure the report is distributed to all analysts interested in the sector.
Direct
The report should be sent directly by email to all investors and analysts with whom the company has contact over the previous year.
