Five steps for idiot companies | Four steps for smart ones

Five steps for idiot companies

1. Publish CSR / sustainability report
2. Stick it on the website
3. Go on holiday
4. Return in September to complain that investors haven’t read it and that you receive too many questionnaires from SRI agencies
5. Repeat the process next year

Does this sound familiar?

Four steps for smart companies

1. Publish CSR / sustainability report
2. Watch this YouTube clip on how to Take Control of SRI Communications
3. Follow the 10 simple steps that it recommends
4. Go on holiday knowing that you will return to a gentle flowering of interest in your sustainability activity – not a desert of indifference nor a deluge of questionnaires

For more no-nonsense advice and tools on communicating sustainability performance to investors, register here with SRI-CONNECT (is free, takes 2 mins) or ask any questions about SRI here or contact Mike Tyrrell with any questions.

Also see: SRI indices - who cares? | SRI: the $150,000 questionnaire | Six meetings to save the world | The 202 quoted company users of SRI-CONNECT | Take control of SRI communications report