SRI-CONNECT SRI-CONNECT
  • HomeHome
  • Investment research
    • Market Buzz
    • Morning Meetings
    • Upcoming Events
  • Industry dynamics
    • SRI/ESG Primer
    • Ecology of SRI
    • Trends & opinion
  • For companies
    • Take control of SRI/ESG investor communications
    • Support available
    • Sustainable-IR
  • Careers, skills & jobs
    • Careers
    • Skills
    • Jobs
  • People & networks
    • Rolling Stone Round-up
  • Industry profile
    • How to build industry profile
    • Profile achieved (industry-wide)
    • Request an Industry Profile Report
    • Request a Coverage Report
  • About you; About us
    • About you & your needs
    • About us & our network
    • Our programmes
    • Contact us

Sign in to SRI-Connect

  • Forgot Login?
  • Sign up
  • Market Buzz
    • About Market Buzz
    • Go to Market Buzz
  • Directory
    • About Directory
    • Go to the Directory
  • Discussion groups
    • Go to Discussion groups
    • About Discussion Groups
    • CMI Partners Investor Information Hub
  • Events
    • About Events
    • Go to Events
  • Messages
    • About Messages
    • Go to Messages
  • Connections
    • About Connections
    • Go to Connections
  • Research marketplace
    • About Research Marketplace
    • Go to Research Marketplace
    • About Profiles
  • Register now

Take control of SRI/ESG investor communications

A ten-step guide to effective (mainstream-IR-aligned) investor communications on sustainability.

Following this should enable companies to halve the amount of time they spend on SRI/ESG communications and double their reach and effectiveness.

When to schedule an SRI roadshow

Companies will clearly be driven by their own corporate reporting timetable but should also consider:

  • The CSR publication date
  • Sector peer group’s plans
  • ‘Proxy season’
  • Closed period
  • Summer holidays
  • The key SRI dates calendar
CSR / SRS publication date

It sounds self-evident – but companies should only organise SRI presentations after they have reported their key sustainability data for the year.  So after the publication of their CSR report or their Sustainability Results Statement

  • Roadshowing after the CSR report is published ensures that analysts have access to the most comprehensive information set.  However, this is also a very busy period, so turnout can be low.
  • By contrast, roadshowing after the SRS is published can focus only on core ‘investable’ data but exploits a less busy time in the SRI calendar.
Sector peer group plans

Both analysts and companies would benefit if SRI roadshows from companies in the same sector were clustered within the same month:

  • Analysts would benefit from the ease of comparability;
  • Companies would benefit from a raised level of understanding amongst analysts.

To capture this advantage, companies should co-ordinate the timing of their SRI roadshows with that of their sector peers.  See Key SRI dates – sector roadshow periods

Proxy voting season

Some SRI analysts also have corporate governance responsibilities.  For these analysts, the run-up to AGMs is very busy as this is when they discharge their proxy-voting responsibilities.  As a result:

  • Mid-March - mid-May is a busy-period (due to companies with December year-ends and May AGMs)
  • Mid-June - mid-July is a busy period (due to companies with March year-ends and July AGMs)
Companies’ closed periods

Companies take different views on whether to meet SRI investors during their ‘closed periods’:

  • Some have very strict rules and prohibit any investor contact during this period;
  • Others argue that, as SRI investors don’t tend to ask about current trading, it makes sense to schedule SRI investor presentations for this time – which is otherwise extremely quiet

This decision will remain an individual choice for each individual company.

Summer holidays

There is little point going to see Scandinavian investors in July or French investors in August.  Beyond that the summer holidays do not make much difference.

Key SRI dates calendar

In planning their SRI communications, companies should pay due reference to the key SRI dates calendar to maximise their chances of responding to multiple interests at the same time.

Other SRI events

Before scheduling an SRI roadshow, companies should check that the date is free by consulting:

  • SRI-CONNECT’s Events calendar
  • Responsible Investor Agenda
  • SRI-CONNECT’s Avoid the Date function

 

Page 30 of 82

  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34

Supporters & friends

SRI-C's supporters enable our mission to deliver high-quality sustainable investment research & efficient company-investor communications. Become a supporter today.
SDI Asset Owner Platform

[AMCK] For companies

  • For companies
    • Take control of SRI/ESG investor communications
      • Introduction
      • Why communicate pro-actively?
      • HOW: THE 10 STEPS
        • Step 1: Understand SRI
        • Step 2: Identify SRI investor interest
        • Step 3: Create a Register of SRI interest
          • Contents of a ‘Register'
          • How to construct a ‘Register'
        • Step 4: Record recent activity
        • Step 5: Plan
          • SR-IR: Activity schedule
          • SR-IR: Levels of SRI engagement
          • SR-IR: Objectives
          • SR-IR: Policy
          • SR-IR: Publish the plan
          • FAQ: How frequently should companies communicate?
          • SR-IR: Resource allocation
          • SR-IR: Team deployed
        • Step 6: Shape your message
        • Step 7: Report
          • Report: Sustainability / CSR reports
          • Report: Distribution
        • Step 8: Roadshow
          • What is an SRI roadshow?
          • History of SRI roadshows
          • How to organise SRI roadshows
          • Advantages of direct meetings & SRI roadshows
          • How to shape presentations for SRI investors
          • When to schedule an SRI roadshow
          • Sample roadshow timetable
        • Step 9: Respond
          • Publish contact points for SRI
          • Prioritising between different investor types
          • FAQ: Which SRI agencies are important?
          • FAQ: Which questionnaires should companies answer?
          • Four simple tips
        • Step 10: Rest
      • Conclusions
      • Appendix A: SRI players, products & strategies
        • A1: SRI Players
        • A2: SRI Products
        • FAQ: Can a company discover which SRI funds it is in?
        • A3: SRI strategies
        • FAQ: What does the SRI strategy of ‘engagement’ involve?
        • FAQ: How should companies respond to ‘engagement’?
      • Appendix B: SRI issues & angles
        • Objectives of SRI investors
        • Fundamental SRI issues
        • Sector-specific issues
        • Trends in SRI issues
      • Appendix C: How to engage 'mainstream' investor interest
        • Integrated analysis - a description
        • Sustainable investable themes
        • Sustainability & business strategy
        • Routes to the ‘mainstream’
      • Appendix D: AGM resolutions and voting
      • Appendix E: Archive
        • When to communicate
        • How to execute SRI comms
        • Target audience
        • Sustainability reporting timetable
    • Support available
    • sustainable-ir.com

Partners & projects

SITA
  • Conditions of use
  • Personal information & privacy
  • User agreement
  • Investment compliance policy

© 2024 SRI-Connect Ltd