Take control of SRI/ESG investor communications
A ten-step guide to effective (mainstream-IR-aligned) investor communications on sustainability.
Following this should enable companies to halve the amount of time they spend on SRI/ESG communications and double their reach and effectiveness.
Five steps for idiot companies
- Publish CSR / sustainability report
- Stick it on the website
- Go on holiday
- Return in September to complain that investors haven’t read it and that you receive too many questionnaires from SRI agencies
- Repeat the process next year
Does this sound familiar?
Four steps for smart companies
- Publish CSR / sustainability report
- Watch this YouTube clip on how to Take Control of SRI Communications
- Follow the 10 simple steps that it recommends
- Go on holiday knowing that you will return to a gentle flowering of interest in your sustainability activity – not a desert of indifference nor a deluge of questionnaires
For more no-nonsense advice and tools on communicating sustainability performance to investors, register here with SRI-CONNECT (is free, takes 2 mins) or ask any questions about SRI here or contact Mike Tyrrell with any questions.
Also see: SRI indices - who cares? | SRI: the $150,000 questionnaire | Six meetings to save the world | The 202 quoted company users of SRI-CONNECT | Take control of SRI communications report
