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Take control of SRI/ESG investor communications

A ten-step guide to effective (mainstream-IR-aligned) investor communications on sustainability.

Following this should enable companies to halve the amount of time they spend on SRI/ESG communications and double their reach and effectiveness.

FAQ: Do investors use CDP data?

Open disclosure of companies' climate change impacts is undoubtedly of interest to investors – hence the broad-based support for the Carbon Disclosure Project.  However, the investment impacts of climate change varies hugely from company to company:

  • For some companies, climate change is an issue of minor investment relevance - such companies should have a clearly (if simply) articulated position on the subject which they should be prepared to issue to the CDP and to any investors that ask
  • For others, climate change is a complex, material and ultimately investable issue.  These companies should consider the CDP as one (but not their only) means of communicating to investors.

Do investors use CDP data?

The data collected from companies by CDP is distributed to investors in many different forms:

  • Directly to asset managers: CDP data is used by asset managers as a basis for engagement activities – the absence of a response or inadequate performance is often a trigger for companies to contact with companies.  In theory it is also used directly by asset managers for investment decision-making.  In practice, however, we suspect that few asset managers have analysis processes sophisticated enough to do this.
  • To SRI research providers: CDP is used by SRI research providers as the basis for research that they publish to their asset manager clients.  Over recent years, investment research teams from banks such as Citi, Cheuvreux and Goldman Sachs etc. have used CDP data to inform research reports
  • Via Bloomberg to the broadest investment community: Where the data is reported to be receiving >100 hits per day
  • To FTSE for use in the CDP Carbon Strategy Indices (All Share & 350): Available but not currently licensed for use by any fund managers

So should companies complete the CDP data request?

Our advice to companies, therefore, remains the same as it is for all investor-related information requests: take control of your whole sustainability reporting agenda, define the terms on which all social and environmental issues are communicated and target this communication directly at your largest investors and target investtors.

Once this core objective has been completed, however, there are two strong arguments for prioritising CDP data completion over other more generic investor initiatives:
  • The widespread asset manager buy-in and data dissemination that the initiative enjoys
  • The organisation's specialism in a subject of generally high investment relevance

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[AMCK] For companies

  • For companies
    • Take control of SRI/ESG investor communications
      • Introduction
      • Why communicate pro-actively?
      • HOW: THE 10 STEPS
        • Step 1: Understand SRI
        • Step 2: Identify SRI investor interest
        • Step 3: Create a Register of SRI interest
          • Contents of a ‘Register'
          • How to construct a ‘Register'
        • Step 4: Record recent activity
        • Step 5: Plan
          • SR-IR: Activity schedule
          • SR-IR: Levels of SRI engagement
          • SR-IR: Objectives
          • SR-IR: Policy
          • SR-IR: Publish the plan
          • FAQ: How frequently should companies communicate?
          • SR-IR: Resource allocation
          • SR-IR: Team deployed
        • Step 6: Shape your message
        • Step 7: Report
          • Report: Sustainability / CSR reports
          • Report: Distribution
        • Step 8: Roadshow
          • What is an SRI roadshow?
          • History of SRI roadshows
          • How to organise SRI roadshows
          • Advantages of direct meetings & SRI roadshows
          • How to shape presentations for SRI investors
          • When to schedule an SRI roadshow
          • Sample roadshow timetable
        • Step 9: Respond
          • Publish contact points for SRI
          • Prioritising between different investor types
          • FAQ: Which SRI agencies are important?
          • FAQ: Which questionnaires should companies answer?
          • Four simple tips
        • Step 10: Rest
      • Conclusions
      • Appendix A: SRI players, products & strategies
        • A1: SRI Players
        • A2: SRI Products
        • FAQ: Can a company discover which SRI funds it is in?
        • A3: SRI strategies
        • FAQ: What does the SRI strategy of ‘engagement’ involve?
        • FAQ: How should companies respond to ‘engagement’?
      • Appendix B: SRI issues & angles
        • Objectives of SRI investors
        • Fundamental SRI issues
        • Sector-specific issues
        • Trends in SRI issues
      • Appendix C: How to engage 'mainstream' investor interest
        • Integrated analysis - a description
        • Sustainable investable themes
        • Sustainability & business strategy
        • Routes to the ‘mainstream’
      • Appendix D: AGM resolutions and voting
      • Appendix E: Archive
        • When to communicate
        • How to execute SRI comms
        • Target audience
        • Sustainability reporting timetable
    • Support available
    • sustainable-ir.com

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